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If a buyer or seller enters into an exchange with another party who has more information, there is
Self-perception Theory
A psychological theory that suggests individuals develop their attitudes and feelings by observing their own behavior and concluding what attitudes must have caused it.
Symbolic Interactionism
A sociological theory that emphasizes the role of symbols and language in the development of individual identity and social interactions.
Reflective Appraisal
A concept in social psychology referring to how individuals think others perceive them and how those perceptions affect the individual's self-view.
Looking-glass Self
A social psychological concept that suggests an individual's self-perception is influenced by how others perceive and respond to them.
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