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Your upstairs neighbor has the right to practice his clog dancing at night. But you find the best time to study is at night, and the noise from the clog dancing makes it hard for you to concentrate. You tell your neighbor that you will wash his car every week if he does not practice his clog dancing at night and he agrees to this. This is an example of the
Hierarchy of Effects
A sequence of stages through which consumers typically move from awareness to knowledge, liking, preference, conviction, and finally to purchase.
First Stage
The initial phase of a process or series of events, often characterized by early development or the introduction of something new.
Interest
The cost of borrowing money or the payment received for lending money, typically expressed as a percentage of the principal amount.
Awareness
The level of consumer recognition and knowledge of a product, brand, or issue.
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