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The basic function of advertising, according to its proponents, is to assist consumers in making informed, rational choices.
Tyranny of the Shoulds
A concept in psychotherapy describing how an individual's internalized set of unrealistic expectations and demands on themselves can lead to distress and mental health issues.
Idealized Self-image
A highly positive version of oneself that people aspire to become, often influenced by personal desires and societal expectations, but not always aligned with reality.
Psychosocial Stages
A theory by Erik Erikson that human development is governed by a sequence of stages that depend on social and emotional factors.
Psychosocial Development
Erik Erikson's theory that individuals pass through eight developmental stages, each involving a specific psychosocial conflict that contributes to personality development.
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