The Celler-Kefauver Act of 1950

question 39

Multiple Choice

The Celler-Kefauver Act of 1950

• A) declared every contract or conspiracy to restrain trade illegal.
• B) outlawed specific monopolistic behaviors such as tying contracts, price discrimination, and unlimited mergers.
• C) extended the language of the Federal Trade Commission Act to include "deceptive" as well as "unfair" competition methods.
• D) extended the government's authority to ban vertical and conglomerate mergers.

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Definitions:

Exposure Time

The duration for which a target audience is exposed to a particular advertisement or marketing message.

Effective Coverage

In marketing, it signifies the extent to which a target audience is exposed to a campaign or advertisement in a meaningful way.

Advertisement Frequency

The number of times an advertisement is shown to the target audience within a specific period.

Home and Garden Television

A cable television network broadcasting content related to home improvement, gardening, craft, and remodeling projects.