XYZ Computer Company Has a Monopoly on the Sale of a Specialized

question 45

Multiple Choice

XYZ Computer Company has a monopoly on the sale of a specialized color printer. If it sells two of these printers its total revenue is $1,000, and if it sells three color printers its total revenue is $1,400. The marginal revenue of the third color printer sold is

• A) $200.
• B) $300.
• C) $400.
• D) $1,300.

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Definitions:

Buy-Class Situation

Refers to the classification of purchasing situations into categories based on the degree of effort and time invested, such as new buys, straight re-buys, and modified re-buys.

Buying Center Tendencies

Patterns or habitual behaviors of a buying center, which is a group of individuals within an organization that make decisions about significant purchases.

Minor Modification

Small adjustments or changes made to a product or service to enhance its appeal or functionality without overhauling its core attributes.

Buy Classes

Consist of three types of organizational buying situations: straight rebuy, new buy, and modified rebuy.