Refer to the information provided in Figure 13.9 below to answer the question(s) that follow. 
Figure 13.9
-Refer to Figure 13.9. If this industry was originally perfectly competitive and becomes monopolized, the amount of consumer surplus transferred to Ohio Edison in the form of profits is
Definitions:
Source Objection
A loyalty-related objection by which the prospect states a preference for another company or salesperson, and may specify a dislike for the salesperson’s company or self.
Competitor's Product
This term refers to the goods or services offered by competing companies in the market.
No-Need Response
A type of sales objection where the potential customer indicates that they do not have a need for the product or service being offered.
Sales Call
A pre-planned meeting or telephone conversation with a potential client aimed at selling a product or service.
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