In General, Price Decisions Are Viewed in Two Ways: Pricing

question 79

Multiple Choice

In general, price decisions are viewed in two ways: pricing as a static element in a business decision, and pricing

• A) that depends on factors that are often beyond the control of a company.
• B) as more a phenomenon of luck than planning.
• C) as an active instrument of accomplishing marketing objectives.
• D) that is determined by local sales managers.
• E) that is static no matter the market.

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