Marianne's Chocolates Sell Well in the U

question 87

Multiple Choice

Marianne's Chocolates sell well in the U.S. at a price of $24 per pound, and she has overproduced one kind of chocolate bar. Marianne has decided to see if she can sell them in Mexico, so she sets a price that is just over her cost. She figures if she makes even a little money, it would be worth it. Marianne is using ________ pricing.

• A) full-cost
• B) fixed-cost
• C) variable-cost
• D) demand-based
• E) premium

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Definitions:

Classical Conditioning

The method of learning through repeated association of two stimuli, wherein the first stimulus alone eventually triggers a response that was initially triggered by the second stimulus.

Operant Conditioning

An educational strategy where the strength of behaviors is manipulated through the assignment of incentives or the delivery of deterrents.

Extrinsic Rewards

External incentives given to employees or individuals, such as money, trophies, or recognition, to motivate behavior or performance.

Behavior Therapy

A form of mental health treatment aimed at altering unwanted behaviors by using methods of conditioning.