A Company Uses ________ When the Objective Is to Reach

question 3

Multiple Choice

A company uses ________ when the objective is to reach a segment of the market that is relatively price insensitive and thus willing to pay a premium price for the value received.

• A) penetration pricing
• B) everyday low pricing
• C) predatory pricing
• D) price skimming
• E) psychological pricing

---

Definitions:

Supply Curve

A graphical representation that shows the relationship between the price of a good and the quantity supplied over a certain period of time, typically upward sloping.

Equilibrium Price

The monetary value at which the supply and demand of products in the market achieve parity.

Tax On Buyers

A burden placed on buyers in the form of a tax on the goods or services they purchase, decreasing their willingness to buy at higher prices.

Smart Watch Market

The sector within the technology industry concerned with the development, production, and sale of smartwatches, wearable devices that offer various computing and telecommunications capabilities.