A Marketer Who Expects to Be Effective in the International

question 87

Multiple Choice

A marketer who expects to be effective in the international marketplace should

• A) be antagonistic toward other cultures.
• B) not let the local culture influence his or her decisions.
• C) practice cultural ethnocentrism.
• D) not let consumer behavior influence marketing decisions.
• E) have a positive outlook on an international assignment.

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Definitions:

Sensorimotor

A stage in Jean Piaget's theory of cognitive development where infants from birth to about 2 years old understand the world through sensory experiences and their motor actions.

Concrete Operational

A stage in Piaget's theory of cognitive development, where children aged 7-12 start to think logically about concrete events and understand the concept of conservation.

Sensorimotor

Pertaining to the developmental stage in infants where they learn to perceive and interact with the world through their senses and motor actions.

Acute Medical Condition

A sudden onset of a disease or disorder that requires immediate care, typically characterized by severe and abrupt symptoms.