Claudia Is Being Transferred to a Foreign Assignment That Will

question 53

Multiple Choice

Claudia is being transferred to a foreign assignment that will last 3 months. Her family is not accompanying her, so the company is paying her a premium, which is called a

• A) fringe benefit.
• B) pension plan.
• C) displacement reserve.
• D) special assessment.
• E) separation allowance.

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Definitions:

Brand Communities

Groups of consumers who are bonded by their loyalty to a brand and engage in activities and social interactions around it.

Existing Practices

The current methods, processes, or operations adopted by businesses, institutions, or individuals as standard or conventional procedures.

Brand Strengthen

Involves increasing a brand’s equity and market position through strategies aimed at enhancing its perception and relationship with consumers.