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The only way to avoid linguistic problems in advertising communication is by
Professionalism
The conduct, behavior, or attitude deemed appropriate for someone in a professional setting, often encompassing reliability, ethics, and courtesy.
Word Choices
The selection of specific words to convey meaning, tone, and style in written or spoken language.
Abstractions
Abstractions are concepts that lack physical form, representing ideas or qualities that are not concretely tangible.
Jargon
Specialized terminology associated with a particular field or area of expertise.
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Q28: What are the eight specific characteristics and
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Q79: Refer to Figure 1.3. The slope of
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Q97: Russia and Eastern European countries fit in