The Only Way to Avoid Linguistic Problems in Advertising Communication

question 91

Multiple Choice

The only way to avoid linguistic problems in advertising communication is by

• A) creating an entirely new advertisement for the new market.
• B) using only English in all media promotions.
• C) developing a new version of the product for the new market.
• D) performing in-country testing with the target consumer group.
• E) using facial expressions and physical gestures in the advertisement.

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Definitions:

Localized Heat

Applying heat to a specific area of the body to relieve pain, relax muscles, and improve blood circulation, often used in physical therapy.

Erythema

Reddening of the skin caused by increased blood flow to the superficial capillaries, often a sign of injury or inflammation.

Inflammation

A protective response by the body's immune system to injury or infection, characterized by swelling, redness, warmth, and sometimes pain.

Hand Hygiene

The practice of washing hands with soap and water or using a hand sanitizer to remove germs, dirt, and other contaminants.