Explain the Significance of Radio and Television in International Advertising

question 30

Essay

Explain the significance of radio and television in international advertising. How has this changed over time?

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Definitions:

Universal-Ethical Principles

A set of core ethical guidelines that are believed to be universally applicable to all humans, advocating for fairness, justice, and human rights.

Kohlberg

Refers to Lawrence Kohlberg, a psychologist best known for his theory of moral development, which proposes that ethical reasoning progresses through distinct stages.

Social-System Morality

Ethical principles and rules for behavior that are considered acceptable by a group or society.

Interpersonal Norms

Established guidelines or expectations for behaviors in social interactions among individuals within a group or society.