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One reason channels of distribution often pose longevity problems is that most middlemen
Mental Maps
Internal representations of the spatial relationships between objects in an individual's environment, influencing navigation and perception.
Barbara Tversky
A cognitive psychologist known for her work in spatial cognition and cognitive maps.
Systematically Distorted
Refers to information or communication that has been altered in a consistent and predictable manner, often leading to misconceptions or biases.
Heuristics
Simple, efficient rules, often hard-coded by evolutionary processes, that help in making decisions, forming judgments, or solving problems.
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