The Closer the Company Wants to Get to the Customer

question 85

Multiple Choice

The closer the company wants to get to the customer in its channel contact,

• A) the larger the sales force required.
• B) the more routine the channel-building process becomes.
• C) the more likely the company will use middlemen.
• D) the more important it is to consult with trade organizations.
• E) the more effective use of the Internet will be.

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Definitions:

Accounts Payable

Liabilities of a business that are yet to be paid out to creditors, typically for purchases of goods and services.

Inventory

Inventory comprises goods and materials that a business holds for the purpose of resale, manufacturing, or production.

Amortization of Premium

The gradual recognition in income statements of the excess amount paid over the face value of bonds over the bond's life.

Bonds Payable

Bonds payable refers to the amount a company owes to bondholders and must repay at maturity date, often including regular interest payments.