What Factor Increases the Volatility in Demand in Industrial Markets

question 93

Multiple Choice

What factor increases the volatility in demand in industrial markets?

• A) Professional buyers in the industrial market tend to act in concert.
• B) The demand for industrial goods is independent of changes in economic development.
• C) Small, noncyclical swings in demand are inherent in industrial markets.
• D) Experienced purchasers tend to make buying decisions independently.
• E) The demand for industrial goods is highly inelastic.

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Definitions:

Reach

The number of different people or households exposed to an advertisement.

CPM

CPM stands for Cost Per Thousand Impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

GRP

Gross Rating Point, a standard measure in advertising denoting the reach and frequency of a particular advertisement or campaign.

CPM

Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.