The American Customer Satisfaction Index (ACSI) Focuses on

question 41

Multiple Choice

The American Customer Satisfaction Index (ACSI) focuses on

• A) differentiating a product based on its quality.
• B) rating a company's quality based on its leadership, strategic planning, and customer and market focus.
• C) the audit of a company's business processes in order to ensure quality.
• D) quality as perceived by product and service users.
• E) the creation of a quality control system that can meet published quality standards.

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Definitions:

Target Profit Pricing

A pricing strategy where the selling price is determined by adding a desired profit to the cost of the product.

Target Profit Pricing

A pricing strategy where the price is set based on a desired level of profit over the costs of production and marketing.

Experience-curve Pricing

A pricing strategy based on the concept that unit production costs decline by a fixed percentage each time production experience doubles.

Cost-plus Pricing

A pricing strategy where a fixed percentage is added to the total cost of producing a product or service to determine its selling price.