What Is Relationship Marketing, and How Does It Benefit an International

question 82

Essay

What is relationship marketing, and how does it benefit an international marketer?

---

Definitions:

Implicit Rate

An interest rate implicit in the terms of a lease or other contract, representing the lessor's cost of capital or the lessee's incremental borrowing rate, not explicitly stated.

Leveraged Lease

A leasing arrangement in which the lessor uses borrowed funds to acquire the asset that is then leased out, allowing the lessor to benefit from tax advantages and leverage.

Operating Lease

A contract that allows for the use of an asset but does not transfer ownership of the asset to the lessee.

Capital Lease

A financial agreement where a lessee gains significant property rights, making it similar to owning the asset, for accounting purposes.