What Is Relationship Marketing, and How Does It Benefit an International

question 82

Essay

What is relationship marketing, and how does it benefit an international marketer?

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Definitions:

Communication Channel

The means by which you convey your message.

Gatekeepers

Gatekeepers are individuals or policies that control access to information, resources, or decision-makers, often found in media, organizations, and various industries.

Departmental Heads

Leaders or managers in charge of specific departments within an organization, responsible for the direction and performance of their areas.

Top Management

The highest level of executives and administrators responsible for setting strategic goals and making critical business decisions for an organization.