A Company Focusing Its Efforts on Making Its New Innovation

question 40

Multiple Choice

A company focusing its efforts on making its new innovation more user-friendly than before is working on the _______ of the product.

• A) compatibility
• B) trialability
• C) complexity
• D) discordancy
• E) observability

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Definitions:

Self-Presentation

The process by which individuals attempt to control the impressions others form of them in social or professional contexts.

Standards

Established norms or criteria which define acceptable levels of quality, behavior, or performance.

Affect People

A broad term that could relate to how emotions and mood influence human behavior and interaction.

Overjustification Effect

A phenomenon where providing excessive external rewards for an already internally rewarding activity reduces a person's intrinsic motivation.