A Canadian Computer Company Had Difficulties When It First Entered

question 60

Multiple Choice

A Canadian computer company had difficulties when it first entered the Japanese market. Some of its computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be an insignificant problem in Canada, it was certainly a cause of concern in quality-conscious Japan. Which component of the Product Component Model should the company concentrate on to fix this problem?

• A) core
• B) support services
• C) packaging
• D) functional
• E) design

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