An American Company Wants to Launch a New Product in Madrid

question 21

Multiple Choice

An American company wants to launch a new product in Madrid. Freda asks her product manager to distribute some samples to potential customers there so that she can gauge the consumer preferences there before introducing the product. Freda is attempting to reduce the degree of economic and/or social risk, also known as ________, associated with product use.

• A) compatibility
• B) relative advantage
• C) complexity
• D) trialability
• E) observability

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Definitions:

Diversity Training

Educational programs aimed at increasing participants' cultural awareness, knowledge, and skills to handle the diversity within the workplace respectably and effectively.

Particular Needs

Specific requirements or desires of individuals or groups that need to be addressed or fulfilled.

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing, often based on limited information.

Performance

The manner in which an individual, group, or entity executes and accomplishes tasks, goals, or activities, often measured against a standard.