What Question Should Be Answered in Phase 2 of the International

question 2

Multiple Choice

What question should be answered in Phase 2 of the international marketing process?

• A) Are there identifiable market segments that allow for common marketing mix tactics across countries?
• B) Have objectives and goals been established?
• C) Have all budgets been determined within the constraints of resources?
• D) Are pre-existing channels of distribution in the new market mature enough to support the proposed expansion?
• E) Have responsibilities been established for implementation and control?

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Definitions:

Hydrophobic

Describing molecules or parts of molecules that repel water, often nonpolar substances that do not mix well with water.

Hydrophilic

Describes molecules or substances that are attracted to water and can be dissolved in it, typically because of the presence of polar groups.

Phospholipids

A class of lipids that are a major component of all cell membranes, consisting of two fatty acids, a glycerol unit, and a phosphate group, playing key roles in cellular structures and functions.

Choline

An essential nutrient that is part of the B-complex vitamin family; it's crucial for liver function, brain development, muscle movement, and metabolism.