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C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?
MR = MC Rule
The principle that a firm will maximize its profit (or minimize its losses) by producing the output at which marginal revenue and marginal cost are equal, provided product price is equal to or greater than average variable cost.
Pure Competition
A business environment where many small companies sell identical products and there are no barriers to entering or leaving the market, resulting in perfect competition.
Pure Monopoly
A market framework where there is only one provider offering a distinctive product without any closely resembling alternatives.
Increasing Profits
A financial strategy or outcome where a business experiences a growth in net earnings over time.
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