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What Are BOPMs? According to C

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Essay

What are BOPMs? According to C. K. Prahalad, why have they been ignored by international marketers?


Definitions:

Advantages and Disadvantages

The beneficial and negative aspects or outcomes associated with a particular action, decision, or situation.

Cognitive Dissonance

The discomfort in one’s mind arising from holding several contradictory beliefs, ideas, or values at once.

Observational Learning

A form of learning that occurs through observing the behavior of others and the outcomes of those behaviors.

Classical Conditioning

An educational method where learned reactions are developed through the relationship between an environmental trigger and a naturally existing stimulus.

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