According to Jagdish Sheth, Rather Than Diffusion of Innovations, the Focus

question 32

True/False

According to Jagdish Sheth, rather than diffusion of innovations, the focus of new product development should be on affordability and accessibility.

---

Definitions:

Expectancy Model

A psychological theory stating that an individual’s motivation is based on the expectation of desired outcomes and the value they place on those outcomes.

Errors

Mistakes or inaccuracies in actions, calculations, or judgments.

Expectancy

The anticipation or belief about the likelihood of an event occurring in the future.

Perceived Relationship

The subjective understanding or interpretation of the nature, quality, and dynamics of a connection between entities.