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Which market sector has an expanding Westernized middle class?
Marginal Utility
This term refers to the additional satisfaction or utility gained by consuming one more unit of a good or service.
Rational Consumer
An economic theory assumption that consumers make purchasing decisions based on their rational outlook, available information, and self-interest to maximize utility.
Income Effect
A change in the quantity demanded of a product that results from the change in real income (purchasing power) caused by a change in the product’s price.
Normal Good
A good or service whose consumption increases when income increases and falls when income decreases, price remaining constant.
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