What Is the First Step of the Marketing Research Process

question 96

Multiple Choice

What is the first step of the marketing research process?

• A) determining the sources of information to fulfill the research objectives
• B) analyzing, interpreting, and summarizing the results
• C) defining the research problem and establishing research objectives
• D) considering the costs and benefits of the research effort
• E) gathering the relevant data from secondary or primary sources, or both

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Definitions:

Ecosystem

A community of living organisms in conjunction with the nonliving components of their environment, interacting as a system.

Metabolism

All of the enzyme-mediated reactions in a cell.

Nitrous Oxide

A colorless gas with significant greenhouse and ozone-depleting potentials, commonly used as an anesthetic and a propellant.

Fossil Fuels

Fossil fuels, including coal, oil, and natural gas, are energy sources formed from the decayed remains of ancient plants and animals, accumulated and altered over millions of years.