Which Statement Is True About Quantitative Research

question 82

Multiple Choice

Which statement is true about quantitative research?

• A) It includes direct observation of consumers in choice or product usage situations.
• B) It studies the dynamic interplay between peoples' feelings and their resulting actions.
• C) It is generally associated with survey research that involves yes/no questions.
• D) It includes recording consumers' first impressions about products.
• E) It almost always uses open-ended or in-depth and unstructured responses.

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