Cho Is Having Difficulty with Her Company's Advertising in Japan

question 22

Multiple Choice

Cho is having difficulty with her company's advertising in Japan. As a representative of Cherry Motors, she intends to use American campaigns in the Japanese market. She is surprised to learn that the slogan "Body by Bass" (the company that makes external structures for Cherry Motors) loosely translated in Japanese means "Corpse by Bass." Which of the following problems did Cho experience with her company's advertising in this scenario?

• A) improper syntax
• B) improper colloquialisms or slang
• C) improper grammar
• D) improper local language
• E) improper foreign language

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Definitions:

HTML5

A page-description language that makes it possible to embed images, audio, and video directly into a document without add-ons. Also makes it easier for web pages to function across different display devices, including mobile devices as well as desktops. It supports the storage of data offline.

Smartphone Apps

Applications designed to run on smartphones, providing users with various functionalities ranging from productivity to entertainment.

SOAP

Simple Object Access Protocol, a protocol used for exchanging structured information in the implementation of web services in computer networks.

Network Systems

Integrated hardware and software components that provide connectivity and support for the transmission of data, voice, and video across interconnected networks.