According to the Text, Today the Real Power of the Internet

question 11

Multiple Choice

According to the text, today the real power of the Internet for international marketing research is the

• A) reduction in the time required for completing primary research.
• B) reduction in the cost of conducting primary research.
• C) increase in the reliability of the surveys conducted using the Internet.
• D) ability to overcome legal barriers to conducting primary research.
• E) ability to easily access volumes of secondary data.

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Definitions:

Downward Mobility

The phenomenon where individuals or groups experience a decline in their socioeconomic status.

Federal Poverty Line

Federal index that defines “official” poverty in the United States based on household income; updated annually.

Official Poverty

A governmentally determined poverty threshold that indicates the minimum level of income required to meet basic needs.

Intergenerational Mobility

The change in social status or class across generations within a family.