International Marketers Often Need to Collect Certain Types of Information

question 33

Essay

International marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment during planning. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.

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Definitions:

Net Operating Income

The profit generated from a company's regular, core business operations, excluding deductions of taxes and interest.

Unit Product Cost

The total cost (direct materials, direct labor, and overhead) divided by the number of units produced.

Variable Costing

A costing method that includes only variable manufacturing costs - direct materials, direct labor, and variable manufacturing overhead - in the cost of a product.

Unit Product Cost

The total cost assigned to a single unit of product, including direct materials, direct labor, and allocated overhead.