What Should an Organization Do Once It Has Determined the Sources

question 65

Multiple Choice

What should an organization do once it has determined the sources of information to fulfill the marketing research objectives?

• A) Gather the relevant data from secondary or primary sources, or both.
• B) Analyze, interpret, and summarize the information gathered.
• C) Consider the costs and benefits of the research effort.
• D) Effectively communicate the results to decision makers.
• E) Conduct surveys and in-depth interviews with the respondents.