What Should an Organization Do Once It Has Determined the Sources

question 65

Multiple Choice

What should an organization do once it has determined the sources of information to fulfill the marketing research objectives?

• A) Gather the relevant data from secondary or primary sources, or both.
• B) Analyze, interpret, and summarize the information gathered.
• C) Consider the costs and benefits of the research effort.
• D) Effectively communicate the results to decision makers.
• E) Conduct surveys and in-depth interviews with the respondents.

---

Definitions:

Debt/Equity Ratio

An indicator for evaluating a company's use of financial leverage, obtained by dividing the firm's overall liabilities by the equity of its shareholders.

Net Income

The earnings of a company after all expenses, including taxes and operational costs, have been deducted from revenues, reflecting the company's profit.

Accounts Receivable

The amount that debtors are required to pay to a company for the goods or services they have received but have not yet compensated for.

Accounts Payable

Obligations of a business to pay for goods or services that have been delivered but not yet paid for.