Which Statement Is True About Quantitative Research

question 82

Multiple Choice

Which statement is true about quantitative research?

• A) It includes direct observation of consumers in choice or product usage situations.
• B) It studies the dynamic interplay between peoples' feelings and their resulting actions.
• C) It is generally associated with survey research that involves yes/no questions.
• D) It includes recording consumers' first impressions about products.
• E) It almost always uses open-ended or in-depth and unstructured responses.

---

Definitions:

Negotiable

Capable of being transferred or modified through discussion or bargaining; also refers to financial instruments that can be transferred freely.

Quasi-Contract

The doctrine by which courts imply, as a matter of law, a promise to pay the reasonable value of goods or services when the party receiving such goods or services has knowingly done so under circumstances that make it unfair to retain them without paying for them.

Express Promise

is a clear and explicit commitment or assurance given by one party to another, typically in a contractual context.

Unilateral Contract

A contract formed by an offer or a promise on one side for an act to be done on the other, and a doing of the act by the other by way of acceptance of the offer or promise; that is, a contract wherein the only acceptance of the offer that is necessary is the performance of the act.