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Marketers Use Three Different Techniques to Ferret Out Translation Errors

question 58

Multiple Choice

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. What is one of these techniques?


Definitions:

Category's Essence

The fundamental qualities that define a particular group or class of objects, believed to determine its membership.

Prototype Theory

A cognitive science theory suggesting that people categorize objects and concepts not by matching them against fixed templates but by comparing them to the most typical or "best" example within a category.

Classical View

A traditional perspective or theory within a field of study that has been widely accepted or used as a standard for a long period.

Knowledge-based View

A perspective in strategic management that considers knowledge as the most strategically significant resource of a firm.

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