In the ________ Method, Successive Translation and Retranslation of a Questionnaire

question 72

Multiple Choice

In the ________ method, successive translation and retranslation of a questionnaire takes place, each time by a different translator, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages.

• A) serial translation
• B) triangulation
• C) linear translation
• D) netnography
• E) decentering

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Definitions:

Market Data

Information related to market trends, consumer behavior, and competitive analysis used to inform business decisions.

Cultural Fads

Short-lived trends or crazes that are enthusiastically embraced by a particular culture or social group.

Customer Insights

Deep understandings about consumer behaviors, preferences, and needs that inform marketing strategies and product development.

Ethnographic Research

A qualitative research method focused on studying cultures and communities through immersion in the field to understand behaviors and social patterns.