According to the Text, Today the Real Power of the Internet

question 11

Multiple Choice

According to the text, today the real power of the Internet for international marketing research is the

• A) reduction in the time required for completing primary research.
• B) reduction in the cost of conducting primary research.
• C) increase in the reliability of the surveys conducted using the Internet.
• D) ability to overcome legal barriers to conducting primary research.
• E) ability to easily access volumes of secondary data.

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Definitions:

Perceived as Offensive

Considered to be rude, insulting, or disparaging by individuals or groups.

Referent Power

A type of influence based on the attractiveness and charisma of the leader, leading others to identify with or emulate them.

Interpersonal Attractiveness

The degree to which a person is perceived as likeable, desirable, or worth engaging with in a social or romantic context.

Friendliness

A behavior or attitude that is hospitable, welcoming, and kind towards others.