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International Marketers Often Need to Collect Certain Types of Information

question 33

Essay

International marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment during planning. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.

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Definitions:

Analytical Approach

A method of problem solving or decision-making that involves breaking down information into component parts for detailed examination and evaluation.

Ethical Lapse

A failure to act in a morally correct manner, often leading to a breach of ethical standards or principles.

Intellectual Property Rights

Legal rights granted to individuals or organizations over creations of their minds, like inventions, literary and artistic works, designs, and symbols.

Quoting Sources

Refers to the practice of giving credit to the original source of words, ideas, or data used in one's own work.

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