What Commonly Counterfeited Product Has the Potential for Doing the Greatest

question 43

Multiple Choice

What commonly counterfeited product has the potential for doing the greatest harm to the consuming public?

• A) toys
• B) CDs
• C) pharmaceuticals
• D) software
• E) clothing

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Definitions:

Brick And Mortar

Brick and Mortar refers to businesses that have physical premises for customers to visit as opposed to operating solely online.

Market Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.