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Kyle recently transferred to Norway and is working with Britt on a marketing idea, but their different approaches have created a quandary. If Kyle doesn't understand Britt's customs, he is more likely to evaluate Britt's behavior by relying on what is familiar to her.
Organization's Structure
The arrangement of tasks, responsibilities, and authority within an organization, dictating how activities and resources are coordinated and controlled.
The World Is Flat
A metaphorical phrase suggesting that technological advancements have leveled the competitive playing fields in global business.
Thomas Friedman
An American journalist, author, and three-time Pulitzer Prize winner known for his work on foreign affairs, global trade, the Middle East, globalization, and environmental issues.
Global Forces
The various worldwide factors, such as economic, technological, sociocultural, and political changes, that influence businesses, economies, and societies.
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