When Marketers First Introduced the Personal Digital Assistant (PDA) to American

question 59

Multiple Choice

When marketers first introduced the personal digital assistant (PDA) to American consumers, they acted as ________ because the cultural impact of the product became widespread.

• A) gatekeepers
• B) conciliators
• C) agents of socialization
• D) agents of change
• E) arbitrators

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Definitions:

Highlighting

Emphasizing certain parts of text or information to make them stand out or draw attention to them.

Virtual Communication

The exchange of information or messages between individuals or groups through electronic means when they are not physically present in the same location.

Communication Pitfall

A common mistake or barrier that can hinder effective communication between individuals or groups.

Digital Mediums

Platforms or channels that use electronic devices and the internet to disseminate information or content to an audience.