________ Refers to a Strategy That Involves Marketing Products Similar

question 12

Multiple Choice

________ refers to a strategy that involves marketing products similar to ones already on the market, thereby minimizing resistance.

• A) Planned change
• B) Cultural congruence
• C) Guerilla marketing
• D) Lateral marketing
• E) Culture equalization

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Definitions:

Propinquity Effect

The phenomenon whereby people are more likely to form relationships with those they encounter frequently.

Deviant

A behavior or condition that goes against societal norms or standards.

Nonconformist

An individual who does not adhere to the prevailing ideas, rules, or practices of their society or group.

Stalking

Persisting in romantic, courtship, or other behaviors that frighten and harass the rejecter in a relationship.