Nathan Decided It Would Be Best for His Company to Introduce

question 88

Multiple Choice

Nathan decided it would be best for his company to introduce a low-calorie drink product into the South American market that is similar to other products already in place in the country. He felt this would lead to less resistance on the part of the South American consumer and the products would sell well. What type of strategy is Nathan using?

• A) linguistic distance
• B) cultural intolerance
• C) planned change
• D) unplanned obsolescence
• E) cultural congruence

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Entrepreneur

A person who establishes and manages one or more businesses, accepting higher than usual financial risks in the process.

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Entrepreneurs

Individuals who initiate, manage, and assume the risks of a business venture in the hope of making a profit.