When Marketers First Introduced the Personal Digital Assistant (PDA) to American

question 59

Multiple Choice

When marketers first introduced the personal digital assistant (PDA) to American consumers, they acted as ________ because the cultural impact of the product became widespread.

• A) gatekeepers
• B) conciliators
• C) agents of socialization
• D) agents of change
• E) arbitrators

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Definitions:

Staff

The group of individuals employed by an organization or a specific project, contributing to its operation and success.

Behaviors

The way an individual or group behaves or responds to outside or inside forces.

Decision-Making Process

A systematic approach to making choices among various alternatives, often involving steps such as identifying the problem, generating options, and selecting the best course of action.

Staff

Individuals employed in an organization or working for a particular project or objective.