________ Refers to a Strategy That Involves Marketing Products Similar

question 12

Multiple Choice

________ refers to a strategy that involves marketing products similar to ones already on the market, thereby minimizing resistance.

• A) Planned change
• B) Cultural congruence
• C) Guerilla marketing
• D) Lateral marketing
• E) Culture equalization

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Definitions:

Culture

The shared values, beliefs, behaviors, and symbols within a group of people or organization, shaping its social structure and identity.

Execution

The process of carrying out a plan, order, or course of action to achieve a specific outcome.

Strategy

An organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.

Leadership

The ability to guide, direct, or influence people toward the achievement of a goal or an objective.