In the Context of Planned and Unplanned Cultural Change, Discuss

question 18

Essay

In the context of planned and unplanned cultural change, discuss the methods used by marketers to overcome resistance to change in an international marketing scenario.

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Definitions:

Gluteus Medius

A muscle located on the outer aspect of the hip, crucial for stabilizing the pelvis and enabling hip abduction.

Tensor Fasciae Latae

A muscle of the thigh that helps to stabilize and move the hip and knee, and is involved in the abduction and internal rotation of the hip.

Tibialis Posterior

A deep muscle of the lower leg that supports the arch of the foot and aids in plantar flexion and inversion of the foot.

Adductor Magnus

A large muscle in the thigh that helps in the movement of drawing the legs together (adduction).