The Process of Evaluating the Uncontrollable Elements in an International

question 70

True/False

The process of evaluating the uncontrollable elements in an international marketing program may involve cultural, political, and economic shock.

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Definitions:

Warm Current

A flow of warmer ocean water that moves in a defined direction and can influence the climate of nearby land areas.

Sea-Surface Temperatures

The temperature of the surface layer of the oceans, which can significantly influence weather and climate patterns.

El Niño

A condition that occurs when warmer-than-average ocean surface temperatures occur in the central and east-central Equatorial Pacific.

Eastern Pacific

A region of the Pacific Ocean located to the east of the International Date Line, typically referring to the ocean off the coasts of the Americas.