Which One of the Following Firms/products Reflects a Global Marketing

question 8

Multiple Choice

Which one of the following firms/products reflects a global marketing orientation?

• A) skin-care products aimed at African American women
• B) a company promoting Latino jazz musicals
• C) a firm producing highly cost-effective and durable computers to attract students and young people under 25
• D) a famous restaurant in Singapore specializing in Eurasian fusion food
• E) a Japanese to English translation software

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Definitions:

Ethical

Pertaining to morals, principles of right and wrong, and the conduct that is considered correct.

Short-term Investment

Investments that are made with the intention of converting them into cash within a short period, typically within a year.

Takeover Bid

An offer made by an entity to acquire a controlling interest in another company.

Available-for-sale Securities

Financial assets not classified as held-to-maturity or trading securities, which can be sold in response to needs for liquidity or changes in interest rates, among other reasons.