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An international marketer must deal with at least two levels of uncontrollable uncertainty.
Net Liquid
Refers to the amount of cash or cash-equivalents a company or individual has after accounting for all liabilities.
Operating Cash Flow
The cash generated from normal business operations, indicating whether a company is able to generate sufficient cash to maintain or expand operations.
Interest Expense
The cost incurred by an entity for borrowed funds, including loans, bonds, or lines of credit.
Net Income
The remaining profit of a company after all financial obligations and taxes are taken out of its total income.
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