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The Process of Evaluating the Uncontrollable Elements in an International

question 70

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The process of evaluating the uncontrollable elements in an international marketing program may involve cultural, political, and economic shock.


Definitions:

Functionalism

A theoretical framework in sociology that views society as a complex system whose parts work together to promote solidarity and stability.

Human Behavior

The array of actions and mannerisms exhibited by humans in conjunction with their environment, influenced by culture, attitudes, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and/or genetics.

Industrial Revolution

A period of major industrialization from the late 18th to early 19th century that transformed primarily agrarian, rural societies in Europe and America into industrialized, urban ones.

Agrarian Production

An economic system centered on agricultural production, such as farming and livestock breeding.

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