Examlex
What is an accurate description of the relationship between international business and domestic business?
Standardization
The process of making products, processes, or services uniform to ensure consistency and quality.
Direct Selling
A marketing strategy where products are sold directly to consumers, bypassing traditional retail channels, usually through personal sales in a non-retail setting.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically encapsulated by the 4Ps: product, price, place, and promotion.
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